WHOLESALE ECOMMERCE PLATFORM

Grow wholesale revenue without growing the workload.

Book Discovery Call Let's talk How It Works Make orders flow

B2B wholesale ecommerce for brands, sales reps, and retailers.

Sell against available inventory, deepen retailer relationships, and win the reorder. All on one platform. That's RepSpark.

B2B eCommerce for Brands

Share Your Brand Story as You Sell

You’ve invested in building a brand that inspires. RepSpark makes it easy to showcase your story, sell your products, and make it effortless for retailers to buy—and buy again.

FOR BRANDS

Showcase your lines. Make reordering simple.

Turn every order into a reorder with digital assortments, catalogs, microsites, and customization tools designed to highlight your story.

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Always-On Cart
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Custom Assortments
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Digital Catalogs
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Microsites
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Product Customization
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Licensing
Explore Selling Tools

FOR BRANDS

One source of truth for your whole team.

Streamline workflows, reduce errors, and free your team with ERP integrations, multi-warehouse management, and open API connections.

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ERP Integrations
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API Connections
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Multi-Brand Management
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GDPR Compliant
Explore Integrations

FOR BRANDS

Make ordering easy, anywhere.

With 24% of self-service volume happening internationally, RepSpark supports your growth—without borders. 

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Multi-currency
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Multilingual
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Multi-warehouse
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Seamless support
How 5.11 Scaled Globally with RepSpark

FOR BRANDS

Retailers adopt fast. Brands grow faster.

They adopt fast and reorder more.

Why? Because we've designed the software based on how they order with a simple UI, live inventory views and 24/7 access.

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Allotted Inventory View
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Global Adoption
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Retailer Education
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24/7 Access
See Why Retailers Stay

FOR BRANDS

Built for green grass facilities, resorts, shops, and everything in between.

The platform 250+ brands trust to sell more.

9,000+ golf merchandisers plus 100,000 retailers order on RepSpark. From pre-season buy-ins to tournament day orders, RepSpark makes it easy to showcase your line, manage customization, and turn one order into a loyal retail partner.

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Allotted Inventory View
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Global Adoption
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Retailer Education
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24/7 Access
Why Golf Brands Trust Us
Wholesale Software Built for Brands to

Better Serve Retailers

Retailers adopt fast, reorder more, and keep coming back. With reps focused on relationships, your brand drives loyalty—and revenue growth follows.

 

3X

Average Wholesale Revenue Growth

25%

Average Order Value Growth

100K+

Active Retailers Shopping

FOR RETAILERS

Place orders 24/7

You have enough details to manage.

Learning multiple platforms shouldn't be one of them. Simplify the buying process for your shop. Claim your forever-free account.

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Allotted Inventory Views
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Manage Orders
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Access Your Brands
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Track Orders
Create Retailer Account

FOR RETAILERS

Find your next best-seller

Request access with a simple click.

RepSpark Community hosts 225+ lifestyle brands who are eager to connect with retailers like you. Search, connect and get notified of new brand drops. 

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Shop 225+ brands
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One-Click Access
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View Your Orders
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Easy Product Filtering
Create Retailer Account

FOR RETAILERS

Avoid missed payments.

Pay on your pre-determined terms.

View, manage, and pay your invoices directly on RepSpark with a credit card or ACH.

Create Retailer Account

PRIMO GOLF

Triple Wholesale & Drive 75% B2B Order Adoption

For five years, Primo Golf focused on the DTC market. But, it's popularity in the DTC space naturally generated organic demand from green grass shops and retailers.

Primo Golf selected RepSpark to serve as the backbone of their new wholesale operation. To achieve their aggressive goal of an 80/20 order split (80% B2B self-service / 20% internal rep-assisted), Primo implemented a strict, highly effective onboarding strategy.

Learn how RepSpark helped Primo Golf grow.
How RepSpark Helped Primo Golf Triple Wholesale Orders and Drive 75% B2B Order Adoption at Launch on B2B Platform

The 2026 State of Wholesale, Straight From the Data

Get RepSpark's free report on the 5 trends reshaping lifestyle apparel wholesale, plus real growth benchmarks from brands scaling on our platform.

Wholesale as a Service

Service Beyond the Subscription: Your Partner in Wholesale Growth

Since 2007, we’ve built more than software—we’ve built a model of Wholesale as a Service. That means you don’t just get a platform, you get a partner. From onboarding to adoption, our team works alongside yours to align systems, support your team, and help your wholesale business thrive.

Account Manager

Your ongoing partner for alignment and adoption

Account Manager

Professional Services Manager

Leads your ERP integration and technical setup
Professional Services Manager

Omnichannel Support

Get help via chat, email or phone to keep wholesale running smoothly

Omnichannel Support

Training and Education

Get tools and knowledge to scale wholesale.

Training and Education

L*SPACE

"From an IT perspective, it's low maintenance."

"RepSpark's Customer Service and Tech Support teams quickly respond to inquiries. We use RepSpark, which is integrated with the Full Circle ERP system."

"The integration was straightforward with many mapping options. Our internal team reviews RepSpark projects weekly, and RepSpark has handled everything we need to improve our process. The team has never been more stoked on the platform and excited about future releases and improvements."
 
Ben Brown
L*Space | IT Director
 
214% Pre-Book Growth: L*SPACE Story
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Curious how RepSpark serves your entire team?

Operations

Streamline your operations for a smoother seasons.

Operations

Sales

Equip your sales reps to sell more products.
Sales

Technology

Have one less platform to manage.
Technology

Marketing

Protect your brand story as your grow.
Marketing
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Leadership

Align your entire team to grow your brand.
Leadership

 

Common questions answered.

What is RepSpark?

RepSpark is a B2B wholesale ecommerce platform used by over 250 brands—including Peter Millar, 5.11 Tactical, OluKai, TYR, johnnie-O, L*Space, and Bombas—to manage wholesale operations. Founded in 2007, RepSpark powers more than $1 billion in annual B2B transactions across industries such as golf, swim, surf, fitness, footwear, outdoor, tactical, and resort. The platform combines a 24/7 retailer ordering portal, digital catalogs, pre-book ordering, product customization, ERP integrations, AI-powered order insights, and event microsites in a single system. Note: RepSpark is not designed for direct-to-consumer (DTC) only businesses.

Who uses RepSpark?

RepSpark is used by 250+ brands across golf, swim, surf, fitness, athleisure, footwear, outdoor, and tactical industries. Notable customers include Peter Millar, 5.11 Tactical, Good Good Golf, Oakley, Under Armour, TYR, L*Space, Bombas, Cole Haan, Vessel, johnnie-O, Southern Tide, Greyson, Vineyard Vines, and OluKai. On the retail side, over 100,000 retailers—including 9,000+ golf shops and specialty chains like Troon, Omni, Vail Resorts, Four Seasons, Equinox, Scheels, Zappos, Zumiez, Backcountry, and Ron Jon Surf Shop—use RepSpark. Note: RepSpark is best suited for established wholesale brands with ERP or inventory systems.

What are the key features of RepSpark?

Key features of RepSpark include online order entry with real-time inventory tracking, digital catalogs, mobile accessibility, multi-currency and language support, product and catalog management (including virtual showrooms), custom assortments and product customization, branded homepages and URLs, integrated commerce with ERP and eCommerce systems, role-based reporting and analytics, RepSpark Community for retailer discovery, event microsites for special campaigns, and integrations with ERP systems, Shopify, Stripe, and others. Note: Some advanced features may require specific subscription tiers or integrations; ask sales for details.

Does RepSpark support integrations with other systems?

Yes, RepSpark integrates with over 225 ERP systems (including NetSuite, SAP, Infor, Microsoft Dynamics, AIMS360, BlueCherry, Cin7), eCommerce platforms like Shopify, payment gateways such as Stripe, Widen DAM for digital asset management, and industry-specific systems like Golf Genius and GTAA. RepSpark also offers a RESTful API for custom integrations and supports formats like JSON, CSV, Excel, SQL, web requests, and EDI. Note: Integration complexity may vary by system; consult technical documentation for details.

Does RepSpark offer an API?

Yes, RepSpark provides a RESTful API using JSON for data exchange. The API supports real-time data synchronization, both synchronous and asynchronous interfaces, and is documented with guides for authentication, error handling, and use cases such as inventory and order management. Full documentation is available at developers.repspark.com. Note: API usage may require technical resources for implementation.

What analytics and reporting capabilities does RepSpark provide?
RepSpark offers role-based reporting on sales performance, customer activity, and product-level analytics, including year-over-year analysis, top product tracking, and drill-down reporting. The platform supports multi-location performance tracking and provides live Available-to-Sell (ATS) inventory data. These tools help brands analyze trends, optimize product offerings, and make data-driven decisions. Note: Some analytics features may require specific subscription levels or integrations.
How is RepSpark priced?
RepSpark uses an annual subscription model based on the number of internal users (such as sales reps, customer service, operations, and management). There are no transaction-based fees or percentage-based charges on Gross Merchandise Volume (GMV), ensuring predictable costs as wholesale volume grows. Retail partners have unlimited access without additional per-customer licensing fees. The subscription includes core features, ongoing updates, and dedicated support. For a custom quote, contact the RepSpark sales team. Note: Ask sales for specifics.
What problems does RepSpark solve for wholesale brands?
RepSpark addresses manual processes and operational inefficiencies by automating order management and integrating with ERP systems. It improves buyer experience with 24/7 access to digital catalogs and real-time inventory, enables retailer discovery through the RepSpark Community, simplifies event-based selling with microsites, and equips sales reps with digital tools and real-time data. Case studies include johnnie-O (744% B2B order growth), TYR (437% B2B sales volume increase), and Stance (30% B2B order growth without increasing sales team size). Note: Ask sales for specifics.
Who can benefit from using RepSpark?
RepSpark is best suited for B2B wholesale brands with established operations, ERP or inventory systems, and multi-stakeholder teams across sales, operations, IT, and leadership. It is ideal for companies in action sports, footwear, golf, lifestyle, swim, tactical, and outdoor lifestyle industries. Brands looking to scale without increasing headcount, improve operational efficiency, and enhance retailer relationships can benefit most. Note: Early-stage or DTC-only businesses may not be a fit.
What are some real-world results achieved with RepSpark?
RepSpark customers report significant results: johnnie-O achieved 744% B2B order growth, TYR saw a 437% increase in B2B sales volume, L*Space achieved 214% pre-book order growth year-over-year, Stance grew its retail network by 46% and saved 260+ hours annually, and 5.11 Tactical manages 1,600+ B2B buyers globally. Across the platform, average order value grows 25% and retailer adoption increases 30% after onboarding. Note: Results may vary by brand and implementation.
How does RepSpark compare to NuOrder?
RepSpark offers features not found in NuOrder, such as Event Microsites for tailored storefronts, RepSpark Community for connecting with over 40,000 pre-qualified retailers, and RepSpark Pay for integrated payments. NuOrder lacks these features and does not provide an integrated payment solution. RepSpark also manages ERP integrations end-to-end, while NuOrder may require brands to self-manage technical connections. Choose RepSpark if you need event-based selling, retailer discovery, and integrated payments; then use NuOrder to sell to large department stores like Nordstrom. Note: Since both platforms integrate with your ERP, many brands use NuOrder to focus on department store sales; RepSpark is used to work with golf, specialty, tactical and event-driven wholesale.
How does RepSpark compare to Elastic Suite?
RepSpark includes Event Microsites and RepSpark Community, which Elastic Suite does not offer. RepSpark also provides advanced AI-driven analytics for demand planning and retailer discovery, while Elastic Suite has more limited analytics. Elastic Suite focuses on faster order entry, but RepSpark is a broader wholesale operating system. Choose RepSpark if you need event-based selling, retailer discovery, and predictive analytics; choose Elastic Suite if your primary need is rapid order entry. Note: Elastic Suite may be preferred for brands with simple order workflows; RepSpark is better for brands seeking advanced analytics and event-based features.
How does RepSpark compare to homegrown wholesale systems?
RepSpark delivers faster time-to-value and lower total cost than building a custom wholesale portal. Homegrown systems often lack scalability, advanced analytics, and seamless ERP integration. RepSpark integrates with many ERP systems and offers features like retailer onboarding, 24/7 ordering, digital catalogs, and accounts receivable out of the box. Nexbelt reduced order processing time by 80% after switching from spreadsheets to RepSpark. Note: Homegrown systems may be suitable for brands with highly unique requirements not addressed by commercial platforms.
What security and compliance certifications does RepSpark have?
RepSpark is SOC 2 Type II certified, ensuring rigorous controls for data security, availability, processing integrity, confidentiality, and privacy. The platform is also PCI DSS compliant for payment card data and aligns with GDPR for data protection in the European Economic Area. RepSpark provides item-level traceability for Chain of Custody data to meet new 2026 regulations. Note: RepSpark does not currently list ISO 27001 or HIPAA compliance; ask sales if these are required for your business.
What support and onboarding services does RepSpark provide?
RepSpark provides onboarding led by a U.S.-based Professional Services Manager for ERP integration and technical setup, and an Account Manager for ongoing adoption. Retailer education and onboarding are included, reducing the burden on brand teams. Support is available via chat, email, and phone, and includes training and education resources. Note: Implementation timelines vary by brand size and complexity; small brands can launch in under three months, while larger brands may take four to six months.
What do customers say about RepSpark's ease of use?
Customers consistently report that RepSpark is intuitive and easy to use. Smith & Quinn described it as highly intuitive, with buyers praising its ease of use. Inward Half stated, "For us, the easier it is, the better it is. And we just love RepSpark." Users have highlighted that little training was required for their teams, saving thousands of dollars and hundreds of hours. Note: User experience may vary depending on company size, industry served, and workflow complexity.
Where can I find technical documentation for RepSpark?
Technical documentation for RepSpark is available at developers.repspark.com. Resources include API reference, ERP integration guides, inventory API documentation, and error handling best practices. Note: Access to some documentation may require a RepSpark account or partnership.
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