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by RepSpark Team on February 25, 2025
(Anaheim, CA) - AVI, a premium performance apparel brand known for seamlessly blending classic court-inspired designs with cutting-edge fabrics, today announces its strategic partnership with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration will allow AVI to optimize its wholesale operations, provide real-time inventory insights, and deliver a streamlined online ordering experience to its retail partners.
“To strengthen our foothold in the racquet, fitness, and golf markets, we knew we needed a platform that could not only simplify our wholesale processes but also integrate seamlessly with our direct-to-consumer operations,” said Avi, Co-Founder at AVI. “RepSpark offered the advanced features we were looking for, from custom assortments to real-time inventory updates. We’re excited to be onboarded and continue providing our partners with a seamless, tech-driven experience.”
Why RepSpark
During its search for software that could modernize and unify its wholesale channel, AVI chose RepSpark for its user-friendly platform, robust customization capabilities, and ability to integrate easily with existing Shopify operations.
RepSpark’s system will enable AVI to present buyers with comprehensive product details, up-to-date inventory views, and convenient order management all in one place.
“We’re thrilled to welcome AVI to the RepSpark platform,” said Meghann Butcher, CEO of RepSpark. “Our solution is designed to help innovative brands like AVI connect with retailers more efficiently, whether they’re looking for sleek racquet sports apparel, high-performance fitness wear, or refined golf attire. By leveraging RepSpark, AVI can continue raising the bar for design, functionality, and sustainability in activewear.”
Classic Inspiration Meets Modern Performance
AVI designs, creates, and tailors apparel that elevates the athletic experience for racquet sports, fitness, and golf. AVI draws on classic court silhouettes while incorporating custom materials known for durability, sweat-wicking capabilities, and maximum mobility.
AVI delivers pieces that balance tradition with modernity. Every garment is meticulously crafted to enhance performance, confidence, and aesthetics.
- Custom Fabrics: Soft, cool-feel materials that wick sweat and provide maximum mobility.
- Made to Move: Engineered to support a seamless full range of motion.
- Club and Tournament Approved: Minimalist designs and colors allow for easy club logo decoration while adhering to dress codes.
- Ball Pockets: Signature inverted ball pockets with stretch binding to protect against abrasion.
AVI’s commitment to ethical manufacturing and sustainability ensures fair labor practices, environmentally conscious sourcing, and minimized waste throughout the production process.
Key Features of RepSpark’s Platform
RepSpark’s user-friendly system is designed to help brands like AVI better serve retailers and confidently place orders. Key features include:
- Integration with DTC Platforms: Automated data syncing ensures consistency across direct and wholesale channels.
- Custom Assortments: Effortlessly create and manage product selections tailored to the specific needs of retailers.
- Efficient Ordering: Facilitates bulk orders, quick reordering of popular items, and promotional pricing options.
- Real-Time Sales Insights: Offers customer dashboards and analytics to guide business strategies and inventory management.
- 24/7 Access: Retailers and sales representatives can access product information, order history, and live inventory at any time and from anywhere.
- Global Compatibility: Supports multiple currencies, provides language options, and ensures GDPR compliance for smooth international operations.
- Streamlined Embroidery Process – RepSpark makes apparel decoration easier, faster, and more accurate with RepSpark Insignia.
To explore AVI’s latest collections, visit their website and shop them on the RepSpark Community. Retailers interested in stocking AVI products can create their account at repspark.com/retailers.
About AVI:
AVI specializes in premium performance apparel for racquet sports, fitness, and golf, aiming to enhance the athletic experience. Blending classic court-inspired designs with custom materials and exceptional detailing, AVI creates a balance between tradition and modernity. Each meticulously crafted piece elevates both performance and style, giving athletes and enthusiasts the confidence to excel. For more information, visit https://aviathletics.com/.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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