Best Practices for Branding Your Site

Do you remember the last time you had an incredible experience with a brand?

Most likely, they gave you special attention and crafted your experience to what you wanted amid incredible service. The custom curated experience is one to remember and always makes you want to come back for more because they essentially made your life easier.

Do you want to create this same experience for buyers interested in your product? Of course you do! You are a brand who is out to win and serve your retailers. 

While there are many ways to create a memorable and custom experience, there is one huge factor that will make all the difference and will be the starting point. When selling digitally, this element will be the first interaction buyers get to experience with your brand and it’s what will make or break any future business.

Ready?

When buyers are searching via a Digital Trade Show portal, they interact with a mass of brands they can browse, book appointments with, and shop. So, stand out from your competition with Accelerate’s Branded Home Page.

Read on to get a better understanding of how you craft the ultimate Branded Home Page for your buyers.

Cross-Functional Alignment

We get it, you may be a one-person show or have a very small team, but it’s important to bring all aspects of your business into alignment for your selling strategy to be successful. We broke down all the aspects you want to consider when building out your homepage.

Sales 

What are your sales goals and top revenue-driving products? Make sure you put those products front and center on your site. 

Design 

You have a certain aesthetic that you protect wholeheartedly. Develop your Digital Assets to reflect the same experience your customers receive when interacting with your brand. 

Marketing 

Triple proof everything. Invest in a photographer who can provide you with high res images and videos. Then take it all up a notch by highlighting your press, social, influencer highlights. Place your best marketing assets front and center.

Merchandising 

Is everything well color balanced? Do you showcase the assortment of your products? Consider all the possible ways buyers will merchandise your product then create a visual story for each opportunity.

The Words for Your Home Page

Be in it to win it and take it a step further. When drafting the words on your Brand Home Page, think of what your customer is looking for and needing to fulfill their orders. By speaking their language and creating a layout that serves their needs and desires, you are a guaranteed step ahead of your competition.

To get learn more about how to brand your home page, visit our HelpDesk to download our step-by-step guide.