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by RepSpark Team on April 24, 2025
(Ponte Vedra Beach, FL and Anaheim, CA) – Cabana Life, the women-owned sun protective clothing brand known for stylish UPF 50+ apparel, has announced a strategic partnership with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration will enable Cabana Life to efficiently expand its wholesale presence among resort, boutique, and country club communities.
“Partnering with RepSpark is an exciting step forward in connecting our sun safe styles with the resort, boutique & country club communities that align so well with our mission,” said Alyssa Adams, Co-Founder & President of Cabana Life. “This platform makes it easier than ever for our wholesale partners to discover and shop Cabana Life, while allowing us to grow with purpose and stay true to our commitment to stylish sun protection.”
Why RepSpark?
Cabana Life selected RepSpark due to its powerful, user-friendly platform and reputation within the resort and boutique channels.
Key advantages that RepSpark gives Cabana Life over other options include seamless integration, intuitive online ordering, real-time inventory visibility, and robust wholesale management tools.
“We’re delighted to welcome Cabana Life to the RepSpark community,” said Meghann Butcher, CEO of RepSpark. “Their dedication to stylish, high-quality sun protection resonates deeply with consumers. We look forward to making it easier for retailers to offer these essential sun-safe styles and support Cabana Life’s meaningful mission.”
Sun Protection Meets Fashion
Founded by a skin cancer survivor, Cabana Life has more than 20 years of experience leading the sun-protective fashion space. Every Cabana Life piece is designed with luxurious performance fabrics that deliver built-in UPF 50+ protection, blocking 98% of harmful UVA and UVB rays.
From limited-edition prints to flattering fits, Cabana Life ensures that customers enjoy fashion-forward sun protection that never washes out, fades, or expires. The brand rigorously tests all fabrics in accordance with the American Association of Textile Chemist and Colorists standards to guarantee enduring sun protection.
Through the RepSpark platform, Cabana Life will simplify wholesale ordering and expand access to its stylish, sun-safe collections for resort boutiques, specialty retailers, and country clubs nationwide.
Key Features of RepSpark’s Platform
RepSpark’s advanced digital solutions provide Cabana Life powerful tools to optimize and expand its wholesale operations:
- Integration with Existing Services: Ensures real-time, accurate inventory and seamless sales transactions.
- Custom Assortments: Easily tailor product offerings for unique retailer needs.
- Efficient Ordering: Streamline bulk orders, quick reorders, and special promotions.
- Real-Time Sales Insights: Comprehensive analytics support informed inventory and sales strategies.
- 24/7 Access: Retailers and sales representatives have around-the-clock access to product details, inventory, and order management.
Retailers interested in stocking Cabana Life products can create an account at repspark.com/retailers and shop directly via the RepSpark Community.
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For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
About Cabana Life:
Cabana Life is a sun-safe lifestyle brand founded by a skin cancer survivor, dedicated to combining fashion with function. Offering UPF 50+ apparel that blocks 98% of harmful UVA and UVB rays, Cabana Life designs stylish UV protection for women, men & kids. From resort wear to everyday essentials, each piece provides the highest-rated UV protection for all-day coverage. Now available on RepSpark, Cabana Life is expanding its wholesale reach, giving retailers an easy way to shop, connect, and offer customers fashionable, sun-safe clothing. Learn more at www.cabanalife.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
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