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by RepSpark Team on February 17, 2025
(Sag Harbor, NY and Anaheim, CA) - Announcing Devon Halsey, a women’s luxury activewear collection, inspired by golf that seamlessly blends high fashion with performance, a strategic partnership with RepSpark…who is the leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration will allow Devon Halsey to enhance its wholesale operations, seamlessly integrating inventory with Shopify to maximize connections within golf resorts, country clubs, and destination courses globally.
‘Devon Halsey sits at the intersection of High Fashion and Performance.
As a luxury women's golf apparel collection that transitions from day to night for the modern woman, we sought a solution to streamline our wholesale strategy and target top resorts and destination golf courses…RepSpark is the perfect collaboration,’ said its founder, Dara Tomanovich. ‘They quickly integrated with our Shopify system…now all of our channels have accurate and up-to-date inventory details.’
Why RepSpark
During its search for a digital wholesale solution that could support personalized catalogs, advanced order management, and real-time inventory syncing, Devon Halsey selected RepSpark for its reputation in the golf community and its powerful capabilities and ease.
This integration will help Devon Halsey showcase its luxury designs to discerning buyers while maintaining accurate inventory across all channels.
Luxury Activewear Rooted in Innovation and Sustainability
Devon Halsey is redefining the luxury active lifestyle by blending cutting-edge design with technical excellence. Each piece is mindfully crafted from premium materials, supporting the brand’s commitment to sustainability and ethical practices.
From new fits and fabrics to timeless silhouettes the Devon Halsey’s collection empowers women to feel confident on the golf, tennis, and pickleball greens/courts as well as any active endeavor, all the while championing diversity and inclusivity in women’s sports.
Through its partnership with RepSpark, Devon Halsey will leverage user-friendly, real-time insights and custom catalogs tailored to each retailer’s needs, helping them deliver an upscale, performance-driven product lineup that resonates with today’s active and style-conscious consumer.
“We’re pleased to welcome Devon Halsey to the RepSpark platform,” said Meghann Butcher, CEO of RepSpark. “Our system is designed to support growing brands by integrating seamlessly with their existing operations and by providing the custom tools needed to thrive in the golf and resort channels.”
Key features of RepSpark’s Platform
RepSpark’s user-friendly system is designed to help brands like Devon Halsey better serve retailers and confidently place orders. Key features include:
- Integration with Shopify: Automated data syncing ensures consistency across DTC and wholesale channels.
- Detailed Digital Catalogs and Personalized Order Templates: Retailers can easily browse and customize apparel selections.
- Custom Assortments: Easily create and manage product selections tailored to retailer needs.
- Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
- Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
- 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
- Microsites: Brands can provide a streamlined product ordering process for events with a modern look and feel for end users. Brands create Microsites to support golf tournaments, pop-up shops, corporate events, influencer campaigns, employee apparel, and so much more.
To explore Devon Halsey’s latest collections, visit their website and shop them within the RepSpark Community.
Retailers interested in stocking Devon Halsey products can create their account at repspark.com/retailers.
About Devon Halsey:
Devon Halsey is changing the game in luxury- active ware …where high fashion meets functionality. Founder Dara Tomanovich, an avid golfer and women’s sports enthusiast, has led the way with her 30-years of fashion experience by delivering colors that are on trend with tailored silhouettes as well as understanding the needs and current style trends not to mention regulations of golf attire and beyond in everyday life.
You will find the perfect blend of style and performance to up your game with Devon Halsey, our women’s luxury activewear collection. Crafted from premium materials and designed with a meticulous attention to detail, our collection effortlessly combines fashion and function to elevate your game to new heights. From timeless classics to modern trends, our range of apparel is tailored to fit your unique style and preferences, ensuring you always look and feel your best on the Green and everywhere in between. Visit our website at www.devonhalsey.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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