HEAD Partners with RepSpark to Launch Innovative Golf Collection Inspired by Adventure

From office to fairway: HEAD’s golf debut blends adventure, fashion, and innovation—shop on RepSpark this summer!

New York, NY – December 10, 2024: HEAD, the global leader in premium sportswear and equipment, is stepping onto the golf course adding golf to their growing sports portfolio and unveiling its first collection for both men and women. Designed for the modern golfer who demands performance, style, and versatility, the collection blends cutting-edge fabrics, sleek designs, and the spirit of adventure.

Inspired by the breathtaking desert golf courses of Arizona, HEAD’s new collection captures the dramatic beauty of the Southwest, translating it into high-performance gear that combines technology with a refined aesthetic. The range evokes the natural elegance of desert landscapes while offering unparalleled comfort and innovation—perfect for the golfer who thrives both on and off the course and crafted from moisture-wicking materials, these fabrics keep you dry, comfortable, and stylish from the first tee to the 18th hole.

Innovation Meets Performance

Every piece in the HEAD Golf Collection is engineered with performance in mind, using advanced fabric technologies designed to elevate players' games. Offering various capsules to suit every style and support performance, from the first drive to the last putt.

• Breathe Easy: Feather-light materials and strategically placed ventilation systems keep you cool and comfortable, no matter the conditions.
• Stay Cool: HEAD’s proprietary Coolmax and Sorona blend creates a moisture-wicking, temperature-regulating fabric that offers 50+ UV protection for all-day comfort under the sun.
• Heritage Knit: Featuring the pointelle knit collection, blending classic and contemporary style inspired by Western culture and vintage aesthetic. Crafted from quick-dry yarn, these designs blend functionality with a unique aesthetic.
• Power Stretch: Engineered fabric group for advanced performance on the course the ultra-stretchable fabrics provide maximum flexibility, allowing for a full range of motion with every swing.
• Golf On The Go: The Golf Traveler collection is inspired by the adventurous spirit of golfers who traverse courses from state to state and country to country and marries the spirit of exploration with stylish aesthetics.
• Vintage Lovers: Honoring the sports heritage, the innovative stripe pattern combines advanced jacquard techniques with single jersey, eyelet, and pique fabrics to create a modern twist on classic golf wear.

Ka Ho Kam, Creative Director at HEAD said, “We’re thrilled to bring HEAD’s innovation to the golf world. This collection isn’t just about what you wear on the course—it’s about a lifestyle. We wanted to create pieces that seamlessly transition from office to fairway, blending performance with style. It’s about capturing the essence of golf itself— in a new era in golf apparel that blends functionality with fashion. This collection is unlike any styles previously seen on the course and it’s crafted for everyone from beginner to extreme, there is something to suit your needs.”

Sustainability at the Core

HEAD’s commitment to sustainability is woven into every aspect of the collection. From recycled yarns to bio-based dyeing processes and FSC-certified packaging, HEAD ensures that every piece is produced with environmental responsibility in mind—delivering premium, eco-friendly products without compromising performance.

The new Summer-Fall collection is a celebration of golf’s rich heritage, seamlessly blending vintage aesthetics with modern design. Featuring a carefully curated selection of innovative fabrics that prioritize functionality, each piece is crafted for comfort and performance. Designed for golfers worldwide, this collection embodies the spirit of travel and exploration, allowing players to look stylish and feel confident on and off the course. Experience the perfect fusion of tradition and contemporary flair as you embark on your golfing adventures.

Pre-Order Now for a Summer 2025 Launch

Golfers and fashion-forward athletes can be the first to experience the collection with pre-orders available on January 15th, 2025 with accessories starting from $35 and ready-to-wear from $105. The full HEAD Golf Capsule Collection will officially launch in June 2025, just in time for the summer season.

Partnering with RepSpark

To further solidify its presence in the golf space, HEAD has partnered with RepSpark, the leading wholesale software in golf. 

RepSpark enables HEAD to offer its buyers insights into real-time inventory, advanced reports, and an efficient online order process. 

Key features meant to allow HEAD to better serve retailers include: 

• Custom Assortments: Easily create and manage product selections tailored to retailer needs.
• Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
• Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
• 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
• Global Compatibility: Multi-currency support, language flexibility, and GDPR compliance ensure seamless international operations
• Microsites: Brands can provide a streamlined product ordering process for events with a modern look and feel for end users. Brands create Microsites to support golf tournaments, pop-up shops, corporate events, influencer campaigns, employee apparel, and so much more. 

Check out Head Golf’s latest collection on the RepSpark Community. Retailers interested in stocking Head Golf products can create their account at repspark.com/retailers.

About HEAD:

Founded in 1950, HEAD is a leader in high-performance sportswear and equipment. With a strong focus on innovation, quality, and sustainability, HEAD continues to redefine the boundaries of performance in sports, from tennis to skiing and, now, golf.

For more information, to pre-order, or to learn more about the collection, visit HEAD GOLF's official website.

Instagram: @head_golf | YOUTUBE: HEAD_GOLF

Press Contacts

PURPLE USA, headteam@purplepr.com

About RepSpark Systems

RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.

For media inquiries, please contact:

Eric Gandarilla

eric.gandarilla@repspark.com

www.repspark.com

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