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by RepSpark Team on March 24, 2025
Leading brands collaborate to strategically enhance the luxury swimwear experience for fashion enthusiasts.
(San Diego, CA and Anaheim, CA) - HYKAA, the premier brand for bold and adventurous swimwear, today announces its strategic partnership with RepSpark, a leading platform for fashion companies to enhance B2B and wholesale growth on a national scale. This collaboration marks a significant milestone in HYKAA’s' mission to promote a culture of confidence and self-expression.
A Perfect Match Between HYKAA and RepSpark
The partnership between HYKAA and RepSpark embodies a dedication to empowering individuals through stylish, high-quality swimwear. Together, the brands are pioneering new avenues for progress in the fashion and swimwear industries. By leveraging RepSpark's cutting-edge platform, HYKAA aims to enhance its wholesale operations to better serve its retailers and reach new customers as the luxury swimwear market continues to grow.
“We chose RepSpark because my sales rep is familiar with the platform and we wanted to be up and running quickly,” said Pamela Dirkes, CEO of HYKAA. “Our sales reps now have a seamless platform to help them succeed, and we are excited to begin a new chapter of our journey alongside RepSpark.”
Welcome to HYKAA’s Alter Ego
Have you ever noticed that when you step out of your everyday routine, you become a new version of yourself? HYKKA takes this mantra and aims to positively transform a person into the best version of themselves - an “Alter Ego” of sorts. Designed with that “Alter Ego” in mind, adventure and expression are the brand’s key pillars. Inspiring confidence and individual style make for infinite feel-good moments every time they step in and out of the water.
“HYKAA Bikinis is a highly motivated brand eager to grow,” said Meghann Butcher, CEO of RepSpark. ”With RepSpark's suite of tools and tailored solutions, HYKAA Bikinis can efficiently and effectively elevate their wholesale operations, expand their reach, and meet the demand of eager retailers."
To explore the latest swimwear offerings from HYKAA, visit their website at www.hykaabikinis.com and shop HYKAA Bikinis on RepSpark at app.repspark.com/HYKAABikinis. Retailers interested in stocking HYKAA Bikinis products can create their account at app.repspark.com or repspark.com/retailers.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
About HYKAA:
HYKAA is a luxury bikini line that embodies confidence, adventure and self expression. Our swimwear is inspired by West Coast Living, active yet relaxed, free-spirited and bold--meticulously designed with the focus on quality and fit. HYKAA is more than just wearing a bikini, it's unapologetically stepping into your Alter Ego. Designed in San Diego and made for a lifetime of adventure.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
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