The partnership will streamline wholesale operations, improve customer relations, and support its growth as a leading brand in the expanding pickleball market.
(El, Segundo and Anaheim, CA) – J. Pritchard, a premium lifestyle brand dedicated to the sport of pickleball, has announced its partnership with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration enables J. Pritchard to elevate its customer experience and streamline its wholesale operations, and will empower the brand to grow its wholesale presence and better serve retailers nationwide.
“RepSpark will enhance our ability to connect in a meaningful and efficient way with our customers,” said Kyle Rhodes, Director of Sales at J. Pritchard. “This tool will be instrumental in helping us achieve our main goal: providing best-in-class customer service.”
Honoring Heritage, Embracing Growth
- Pritchard was founded in collaboration with the founding family of the creators of pickleball. The brand blends tradition with modern style and performance to deliver thoughtfully designed products that reflect the sport’s heritage.
- Pritchard aims to become the most recognizable brand in the sport. Their sophisticated yet approachable product line celebrates community, performance, and quality, catering to both on- and off-court lifestyles.
- Pritchard will leverage RepSpark’s industry-leading wholesale platform to provide 24/7 access to product information, order history, live inventory, and promotions to create a seamless experience for retailers and sales reps.
“We are excited to partner with J. Pritchard in their journey to become the most recognizable brand in Pickleball while honoring the sport’s heritage,” said Meghann Butcher, CEO of RepSpark. “Our platform has worked with several brands as they’ve grown to become industry leaders and we feel confident that RepSpark will be able to enable J. Pritchard to streamline operations and build strong connections with their buyers, and grow their presence in the fast-growing pickleball market.”
Key Features of the RepSpark Platform
RepSpark’s user-friendly system is designed to help sales teams meet their targets, better serve retailers, and confidently place orders.
RepSpark is built to help brands like J. Pritchard optimize their B2B sales channels. With features that allow brands and retailers to easily:
- Create digital line sheets
- Process bulk orders
- Offer custom assortments
- Browse products
- Place orders
- Track inventory
Additional features include customer dashboards, sales insights, and quick reordering options for best-selling items.
RepSpark also supports global partners with multi-currency options, language flexibility, and GDPR compliance, to ensure seamless operations in diverse regions.
To explore the latest products from J. Pritchard, visit their website and shop them on RepSpark Community.
Retailers interested in stocking J. Pritchard products can create their account at repspark.com/retailers.
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For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
About J. Pritchard:
Pritchard is redefining pickleball apparel with a focus on heritage, community, and quality. Founded in partnership with the original creators of the sport, the brand reflects the legacy of the Pritchard family, who invented pickleball in 1965. J. Pritchard delivers thoughtfully designed products that blend style and performance, fostering the sport’s growth and creating an inclusive and recognizable brand for players of all levels.
For more information, visit www.jpritchard.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
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