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by RepSpark Team on April 3, 2025
(Fort Worth, TX and Anaheim, CA) – Lila and Hayes, the pima cotton clothing brand renowned for its classic, luxurious pajamas, day wear and children’s performance wear, today announces its strategic partnership with RepSpark, a leading provider of digital solutions for B2B wholesale e-commerce.
This collaboration will allow Lila and Hayes to enhance its wholesale operations and offer expanded product customization options to country clubs and resorts.
“As we have grown and expanded our operations, we found a need for a wholesale platform that more easily integrates with our DTC platform, Shopify,” said Paige Casey, co-founder at Lila and Hayes. “RepSpark offered things that no other platform does, particularly for our LH Sport customers wanting to personalize their line for country clubs and resorts. We are excited to be onboarded!”
Why RepSpark
During its search for software that could modernize wholesale operations and offer the specific customization options needed, Lila and Hayes chose RepSpark because it offered features no other platforms did.
Lila and Hayes also wanted a platform that easily integrated into its DTC Shopify storefront and RepSpark also offered that functionality.
Classic Design and Comfort
Lila and Hayes began with the vision to create timeless, high-quality pajamas and children’s apparel using luxurious pima cotton. Over time, the brand has expanded to include a performance wear line that combines comfort, durability, and sophisticated design.
Lila and Hayes’ collections allow families to coordinate effortlessly, whether it’s bedtime in matching prints or active play in day wear and performance fabrics.
Lila and Hayes continues to grow its presence as it is now found among 150 retailers nationwide.
By partnering with RepSpark, Lila and Hayes will simplify its wholesale operations, providing an intuitive platform for both internal teams and retail partners to collaborate on orders, customizations, and inventory management.
“We’re pleased to welcome Lila and Hayes to the RepSpark platform,” said Meghann Butcher, CEO of RepSpark. “Our system is designed to support growing brands by integrating seamlessly with their existing operations, whether that’s Shopify or an ERP. With RepSpark, Lila and Hayes can focus on what they do best: creating stylish, high-quality apparel that families love.”
Key features of RepSpark’s Platform
RepSpark’s user-friendly system is designed to help brands like Lila and Hayes better serve retailers and confidently place orders. Key features include:
- Integration with Shopify: Automated data syncing ensures consistency across DTC and wholesale channels.
- Product Customization: Brands can easily manage custom embellishments and designs, catering to special requests from country clubs, resorts, and other retailers.
- Custom Assortments: Easily create and manage product selections tailored to retailer needs.
- Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
- Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
- 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
- Microsites: Brands can provide a streamlined product ordering process for events with a modern look and feel for end users. Brands create Microsites to support golf tournaments, pop-up shops, corporate events, influencer campaigns, employee apparel, and so much more.
To explore Lila and Hayes’ latest collections, visit their website and shop them on the RepSpark Community. Retailers interested in stocking Lila and Hayes products can create their account at repspark.com/retailers.
About Lila and Hayes:
Lila and Hayes is a Fort Worth, Texas-based pima cotton clothing brand centered around classic children’s clothing with contemporary prints and styles. Since its inception in 2012, founders Paige Casey and Amanda Galati have refined each piece for impeccable style, fit, and quality—resulting in collections that cater to the whole family, including luxurious pajamas and performance wear for active children. Now featured in over 150 retailers, Lila and Hayes has become a household name nationwide. For more information, visit www.lilaandhayes.com or follow on Instagram at @lilahayes.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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