L*Space saw three, almost immediate, benefits after adding RepSpark to its operations.
These benefits included more than $60,000 in annual savings from digital catalogs, a nearly 20% reduction in DOA orders, and a 70% reduction in customer service to rep ratio (basically they needed to staff fewer customer service agents).
To accomplish this, L*Space took advantage of two main aspects of RepSpark.
One was digital catalogs. L*Space went from printing thousands of glossy catalogs each season that amounted to around $70,000 in annual costs to implementing digital versions of their catalogs through RepSpark.
Second was the online ordering component of RepSpark.
Keeping orders accurate was a recurring problem for L*Space. Sales reps often sold items in colors or styles that didn’t exist, leading to high rates of invalid (or “DOA”) orders. This disorganized process also meant extra work for already-burdened customer service teams.
This is just a quick glance at L*Space’s RepSpark experience. Keep reading below for a deeper look.
1. Reducing Printing Costs
One of RepSpark’s most significant innovations for L*Space was digitizing the catalog process. Instead of spending tens of thousands on printing, then shipping heavy boxes of catalogs to trade shows and throwing away the extras, L*Space could now eliminate the costs and logistics of printing physical catalogs.
As mentioned, these digital catalogs cost about $60,000 to $70,000 annually, which was an amount the company was now saving.
L*Space no longer had to worry about reprints either, or adding in loose inserts when product lines changed since they could update the digital version instantly.
And lastly, the trade show teams no longer had to ship bulky catalog boxes to trade shows and there wasn’t any catalog-related waste at shows.
With RepSpark’s digital catalog, L*Space can showcase collections in a visually compelling way, while also making it easy for buyers to navigate. Retailers can pull up a digital catalog anywhere, at any time.
2. Faster, More Accurate Orders
In the past, sales reps sometimes took orders on paper or excel sheets—leading to mistakes like selling colors that didn’t exist, mislabeling styles, and charging incorrect prices.
These errors resulted in orders that were “dead on arrival,” sometimes reaching 20% of total orders. RepSpark’s platform changed that by guiding reps to only select available colors, actual styles, and correct prices. This enforced discipline in the order-writing process, reducing DOA orders from 20% to almost 0%.
With near-perfect orders coming through, L*Space found they could reduce their customer service resources by 70% since there were fewer mistakes to correct. Previously, correcting an order meant scrambling to contact retailers or adjusting purchase orders in multiple systems. Now, the orders are right the first time, saving time and stress for everyone involved.
3. Curated Collections for Different Regions
Swimwear preferences can vary widely depending on the location. What sells in Newport Beach may not suit the market in Idaho or Tennessee.
RepSpark’s custom catalog functionality lets L*Space’s sales reps curate a tailor-made assortment for each region or vertical. The brand has a main catalog that it then copies and only includes assortments that are most applicable to the market they’re making it for.
This ability to copy and curate saves time but it also lets the brand showcase product lines that will actually sell in a region while avoiding cluttering a retailer's view with irrelevant styles. And, it makes the presentation part of it more streamlined, making it easy for retailers to get sign offs on orders.
This curated approach is far more efficient than dragging a massive master catalog to every meeting. Retailers see only what matters to their market, which speeds up the purchase cycle and ensures a perfect fit with local demand.
If you’re still juggling printed catalogs, manual orders, and never-ending reprints, take a page out of L*Space’s book.
Digital catalogs and integrated online ordering can cut costs, speed up sales, and make life easier for everyone on your team. With RepSpark you get a tool that brings discipline, accuracy, and efficiency to your entire sales process.
Set some time up with our team to see the power of digital catalogs, curated product assortments, and error-free orders with RepSpark.
