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by RepSpark Team on February 10, 2025
The partnership ensures retailers can easily access OutWest’s modern, premium-quality apparel at everyday prices, expanding the brand’s footprint in activewear.
(Sioux Falls, SD and Anaheim, CA) – OutWest, a resourceful activewear brand committed to providing polished, high-end gear and unbeatable value, has announced its partnership with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.
This partnership will optimize OutWest’s B2B operations, allowing the brand to continue its mission of offering premium-quality apparel at everyday prices to spirited athletes and casual adventurers alike.
“We chose to partner with RepSpark to enhance the experience for our retail partners,” said Wesley Rasmusson, Founder at OutWest. “By using RepSpark’s powerful platform, we can ensure that our modern, high-quality apparel—crafted for spirited activity both on and off the course—reaches individuals who appreciate style without an exorbitant price tag.”
A New Way in Activewear
OutWest began as an idea sketched in an unfinished basement, in 2023, in Sioux Falls, South Dakota. The brand was fueled by a passion to create elevated apparel with everyday accessibility.
OutWest challenges the notion that high-quality clothing must be exclusive or excessively priced and draws inspiration from the hardworking, often-overlooked heartland. The brand’s signature assortments reflect the spirit of those who keep the world turning without needing the spotlight.
By partnering with RepSpark, OutWest will leverage advanced wholesale management tools to streamline order processing, inventory tracking, and custom assortments.
This ensures retailers gain effortless access to product details, order information, and valuable sales insights all while OutWest continues its mission to blend premium fabric blends, distinctive style, and unbeatable value.
“We’re excited to support OutWest as they bring new energy to the activewear market,” said Meghann Butcher, CEO of RepSpark. “Our platform is designed to help brands like OutWest efficiently connect with retailers, manage orders with ease, and deliver on their promise of high-quality, accessible apparel. Together, we’re ensuring OutWest’s modern, spirited collections reach those seeking genuine style and functionality—no matter where they call home.”
Key Features of the RepSpark Platform
RepSpark’s user-friendly system is designed to help brands like OutWest better serve retailers and confidently place orders. Key features include:
- Custom Assortments: Easily create and manage product selections tailored to retailer needs.
- Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
- Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
- 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
- Global Compatibility: Multi-currency support, language flexibility, and GDPR compliance ensure seamless international operations.
To explore OutWest’s latest collections, visit their website at www.outwestgolf.com and shop them on the RepSpark Community. Retailers interested in stocking OutWest products can create their account at repspark.com/retailers.
About OutWest:
OutWest is an activewear brand founded in 2023 in Sioux Falls, South Dakota. Inspired by the heartland and built on the belief that good clothing shouldn’t be exclusive, OutWest offers high-quality fabric blends, distinctive prints, and a modern style—without the premium price tag. From its humble beginnings in an unfinished basement to select retailers nationwide, OutWest embodies the energy of spirited individuals who value comfort, performance, and community. For more information, visit www.outwestgolf.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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