[Anaheim, CA - February 6, 2023] In 2022, RepSpark unveiled a new capability in their wholesale e-commerce platform that is powering entirely new revenue streams for RepSpark brands. The new Microsite system allows brands to provide a streamlined product ordering process for events with a modern look and feel for end users. Brands create these Microsites to support golf tournaments, pop-up shops, corporate events, influencer campaigns, employee apparel, and so much more. Brands on RepSpark leveraged this new technology to drive more than $40M in sales just last year with an average event grossing over $65,000 in sales.
To build upon the momentum of the revenue generated from the Microsite builder, RepSpark has launched new design templates for brands to offer retailers a modern shopping experience for event attendees. Along with a modern design templates that require no coding for brands, the feature will now be more inline with DTC shopping and mobile-friendly to help support customer buying behavior and on-site purchasing at events. The B2B software platform will also release a credit card payment option in early spring for end users to make payments immediately on-site and continue shopping the Microsite post-event.
“Our Event Microsites have always been a great revenue driver for our brands providing an incredible service for their retailers by streamlining the event merchandise ordering process,” said Meghann Butcher, the Founder, and CEO of RepSpark Systems. “We know these new features will support even greater success stories and revenue for our customers in 2023 by offering attendees a better experience when shopping merchandise for events at tournaments, pop=up shops, trunk shows and corporate buying.”
To support demand for event merchandise and increase revenue, retailers and event planners can quickly find brands who have subscribed to the Microsite feature with a new tab and identifying icon on its digital marketplace platform, RepSpark Community. With over 42,000 buyers currently using the marketplace to connect and transact, the opportunities for increasing revenue are growing rapidly.
Summit Golf Brands is one of the 12 companies currently utilizing RepSpark’s Event Microsite tool for events and staff orders. The VP of Corporate Sales, Michael Smith, shared that “RepSpark is a critical tool in nearly every step of the sales process with our corporate customers to help us close our deals faster and win more future business.”
In addition to the new releases for Event Microsite, RepSpark Systems integrated with Golf Genius Tournament Manager this past year to streamline the golf tournament process for event planners and golf shops. This integration will help mitigate the back-and-forth between club members and event attendees with the pro-sho for a seamless event shopping experience.
RepSpark is looking forward to releasing more updates to the Microsite subscription tool this year to support the sales process for events. To learn more about RepSpark’s Microsite tool and how you can use it for your brand, retail shop, or next event, visit repspark.com/event-microsite.
