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by RepSpark Team on November 9, 2023
[Anaheim, CA] – In a recent nationwide survey of over 350 retailers, RepSpark Systems teamed up with the Association of Golf Merchandisers (AGM) to survey golf retailers to better understand what Golf Retailers want from the brands they purchase from.
The following results are based on a poll conducted by the AGM to their Golf Shop Retailers and golf retailers on RepSpark’s B2B platform, with 98% of those surveyed making or influencing the buying decisions for their golf shop merchandise. The survey, conducted among leading golf retailers nationwide, has uncovered the valuable insights that every golf brand should know when navigating the world of retail to ensure a hole-in-one for brands looking to win the fairway of retail success.
"The golf industry is a thriving community with unique demands and opportunities," said Meghann Butcher, CEO of RepSpark Systems. "Our insights can help brands drive success in today’s dynamic market to really understand what retailers want and how best to succeed."
"This survey opens up a treasure trove of knowledge for golf brands," remarked CEO of AGM Jennifer Morton. "The results shed light on the changing dynamics in retail, customer preferences, and emerging trends."
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Key Survey Findings
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Customer Experience Drives Sales
In today's competitive golf retail landscape, customer experience drives sales success. Our latest survey findings illuminate this reality, indicating that 52% of retailers prefer ordering through sales representatives. This underscores the undeniable significance of delivering an exceptional customer journey within the golf retail sector.
Brands that prioritize customer satisfaction and commit to offering a seamlessly integrated shopping experience position themselves for unparalleled success. By understanding and adapting to consumers' evolving needs and preferences, these brands stand poised to meet and exceed expectations, fostering lasting loyalty and driving sustained revenue growth.
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E-commerce and Omnichannel Domination
The survey also highlighted the growing importance of e-commerce and omnichannel strategies, with 68% of retailers preferring to place online B2B orders via RepSpark’s platform over all other options.
As retailers look to save time, improve member services, minimize errors, and streamline the ordering process, the benefits of e-commerce and omnichannel solutions are enormous. Brands that master the art of digital presence and seamless in-store-online integration, like RepSpark’s integration with Golf Genius Golf Shop with over 40 golf brands and manufacturers, stand to benefit the most.
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“RepSpark allows me to place orders on time and not wait for a Sales Representative to get back to me. I also love the ease of pre-booking orders. Often, companies will place their catalogs in RepSpark, which makes my ordering process so much easier because the catalog is linked to the actual products.” said Tori M. in a review on G2 Crowd.
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Competition is fierce for new brands
- 89% of retailers plan on introducing 2-5 new brands per year.
- 20% of retailers depend on trade shows to discover new brands.
- 54% of golf retailers only plan on attending 1-2 Trade Shows per year
- 45% of golf retailers attend the PGA Show in Orlando.
To stand out from the competition, focus on these three factors Golf Retailers consider when buying from a new brand: Brand Reputation, Local Sales Rep Availability, and Physical Product Experience.
By addressing these core elements, brands can carve out a distinctive presence and foster meaningful connections within the golf retail ecosystem, ultimately setting themselves apart from the competition
The Future of Golf Retail
With these insightful analytics at hand, the future of golf retail appears exceptionally promising. Golf brands strategically embracing an omnichannel approach, emphasizing enhancing the customer experience, and engaging with clients through impactful in-person interactions at trade shows are undoubtedly positioned for remarkable success. The roadmap laid out by retailers serves as a guidepost, and now it's up to brands to confidently step up to the tee and take their swing toward a thriving future
For the full survey report, expert analysis, and in-depth insights with retailers, please visit info.repspark.com/repsparks-retailer-review.
For media inquiries or to schedule interviews, please contact:
Colleen Tatum,
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce in golf. As the official partner to the PGA Show, AGM, NGSA, GTAA, RepSpark is the leading B2B platform in golf. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets, and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create a retail account at app.repspark.com, and for more information, visit www.repspark.com.
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