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by RepSpark Team on January 6, 2025
Reyn Spooner will optimize its B2B operations and streamline the ordering process for its retail partners.
(Honolulu, HI, and Anaheim, CA) – Reyn Spooner, the iconic apparel brand known for its authentic Aloha wear and innovative designs, has partnered with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.
This strategic partnership aims to streamline Reyn Spooner’s wholesale operations and improve customer service, supporting the brand’s continued growth and commitment to quality.
“We are thrilled to partner with RepSpark as we continue to elevate the Reyn Spooner brand and strengthen our connection with retail partners worldwide,” said Cara Peters, Director of Sales and Operations at Reyn Spooner. “The decision to work with RepSpark was driven by its ability to enhance our wholesale experience to provide a seamless and efficient platform that supports our heritage of quality and innovation.”
Embracing Technology to Streamline Wholesale Processes
Founded in Honolulu in 1956, Reyn Spooner has been a leader in Hawaii’s fashion scene for over 65 years. The brand is credited with pioneering the “Aloha Friday” tradition and introducing unique innovations such as the reverse print and hand-painted designs.
Today, Reyn Spooner’s iconic shirts are celebrated around the world, blending island heritage with modern style. With eight retail stores in Hawaii and a presence in specialty and fine department stores globally, Reyn Spooner continues to honor its roots while expanding its reach.
Reyn Spooner will leverage RepSpark’s advanced wholesale management tools to streamline operations and better serve its retail partners. RepSpark will provide the brand with 24/7 access to product information, order history, live inventory, and promotions, creating an efficient and seamless experience for both sales teams and retailers.
“We are thrilled to partner with Reyn Spooner as they continue to lead the market with their iconic Aloha wear,” said Meghann Butcher, CEO of RepSpark. “By leveraging RepSpark’s adaptable platform, Reyn Spooner can remain at the forefront of sales technology. We look forward to empowering their talented sales team to deliver an elevated service experience and strengthen connections with their retail partners worldwide.”
Key Features of the RepSpark Platform
RepSpark’s user-friendly system is designed to help brands like Reyn Spooner optimize their B2B sales channels and enhance their customer experience. Key features include:
- Custom Assortments: Retailers can browse tailored product selections and place orders easily.
- Efficient Ordering: Supports bulk order processing, quick reordering of top-selling items, and promotional pricing.
- Real-Time Insights: Customer dashboards provide detailed sales analytics to guide business strategies.
- 24/7 Access: Retailers and sales reps can access live inventory, product information, and order history anytime, anywhere.
- Global Compatibility: Supports multi-currency options, language flexibility, and GDPR compliance, ensuring seamless international operations.
To explore the latest collections from Reyn Spooner, visit their website and shop them on the RepSpark Community.
Retailers interested in stocking Reyn Spooner products can create an account at repspark.com/retailers.
About Reyn Spooner:
Reyn Spooner has been crafting beautiful and authentic Aloha wear since 1956. The brand is credited with helping create the “Aloha Friday” tradition and is known for its reverse print, hand-painted designs, and commitment to quality. Reyn Spooner blends island heritage with modern style, offering apparel that reflects the spirit of Hawaiʻi. With eight retail stores in Hawaiʻi and a presence in specialty stores across the U.S. and internationally, Reyn Spooner remains a leader in Aloha wear. For more information, visit www.reynspooner.com.
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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