The holiday season is fast approaching, and it's a prime opportunity for wholesale brands to boost sales and increase brand visibility.
With shoppers more active than ever, it's essential to position your brand effectively.
Here are some tips to make the most of the holiday shopping frenzy.
1. Offer Point-of-Sale Gifts with Purchase
One effective way to capture shoppers' attention is by offering point-of-sale gifts with purchase. This strategy not only incentivizes purchases but also keeps your brand front and center as consumers check out.
A complimentary gift adds value to the customer's purchase and creates an experience associated with shopping for your brand.
Gifts with purchase can encourage shoppers to share their experience on social media, increasing organic marketing for your brand.
Including your branding on the gift extends your visibility beyond the store, as customers use or display the item elsewhere.
2. Encourage Retailers to Stock a Full Product Assortment
During the holidays, shoppers are often looking to buy complete outfits or a variety of items from a single brand. Encourage your retail partners to stock a comprehensive assortment of your products.
By offering everything from t-shirts and sweatshirts to hats and belts, retailers can cater to shoppers seeking full ensembles.
Highlight the importance of accessories as popular gift items, which can complement main products and increase average transaction value.
The holiday season is an ideal time to showcase items that aren't your usual staples, attracting new customers and encouraging existing ones to try something different.
3. Sponsor Shopping Bags and In-Store Branding
Take advantage of the increased foot traffic by sponsoring shopping bags or in-store displays at your retail locations.
Branded shopping bags turn customers into walking advertisements, spreading awareness as they carry your logo throughout shopping centers.
Since shoppers often reuse bags or use them to wrap gifts, your brand’s marketing will have an extended life as they sit under Christmas trees during the holiday season.
Many customers appreciate the convenience of a ready-to-gift bag, which can make your brand more appealing.
4. Provide Point-of-Sale Materials for Retailers
Support your retail partners by supplying point-of-sale (POS) materials that enhance the shopping experience and promote your brand.
Eye-catching displays and signage can draw customers to your products amid the holiday hustle.
POS materials can inform customers about product features, holiday promotions, or gift ideas.
5. Think Beyond the Retail Location
Look for creative ways to extend your brand's presence beyond traditional retail spaces.
Collaborate with retailers to create special holiday events that highlight your brand. Engage in local holiday markets or festivals to reach new audiences.
While focusing on in-store shoppers, don't neglect online consumers. Promote holiday specials through your website and social media platforms.
The holiday season offers a unique opportunity for wholesale brands to increase sales and brand awareness.
By implementing these strategies and thinking creatively about brand exposure you can capitalize on the increased consumer activity that comes with the holiday season.
6. Stay Ahead of Upcoming PFAS Regulations
There will be new regulations beginning January 2025 that will restrict the sale of apparel, along other items, containing PFAS chemicals in California and New York.
Brands selling items containing these chemicals need to be aware of where their buyers attempt to ship to.
To make this process as simple as possible for brands, we've released a new feature that automatically flags and prevents these type of shipments to restricted states.
Remember, every interaction is a chance to make a lasting impression.
Take advantage of this festive time to not only boost sales but also to build stronger relationships with both retailers and consumers.
Our customers will automatically receive this new feature, but if you're a brand interested in this type of tool, reach out to see if we can help your business stay compliant this new year.
