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by RepSpark Team on February 11, 2025
The premium women’s golf brand embraces RepSpark’s advanced technology to streamline operations, merging luxury style with high performance for a seamless global retail presence.
(Lake Oswego, OR and Anaheim, CA) – Williams Athletic Club, a premium women’s golf apparel brand known for blending high style with uncompromising performance, has announced its strategic partnership with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.
This partnership marks a pivotal step in Williams Athletic Club’s mission to deliver elegantly tailored pieces and a seamless buying experience for retailers nationwide and beyond.
Why RepSpark
In its search for advanced wholesale software to match the brand’s commitment to style, performance, and impeccable quality, Williams Athletic Club chose RepSpark for its robust capabilities, including real-time inventory, advanced reporting, and streamlined order processing.
RepSpark’s platform gives Williams Athletic Club the capability to serve a growing base of retailers that seek high-end, performance-driven women’s golf apparel.
“We are excited to partner with RepSpark because their platform mirrors our brand’s dedication to excellence,” said Susi Proudman, Founder & CEO of Williams Athletic Club. “By utilizing RepSpark’s intuitive interface and multi-brand support, we can optimize our sales process, ensure rapid inventory updates, and ultimately provide a first-class experience to our retail partners.”
Elevating Golf Apparel Through Innovation
Williams Athletic Club sets itself apart in the women’s golf market with luxury materials and meticulous attention to detail. The brand draws on deep expertise in both fashion and sports, and designs apparel that is both a statement of strength and sophistication.
“I love being out on the course with my golf-addicted family, but it felt like I was putting on a costume every time I got dressed to be out on the course,” said Proudman. “I watched the way that ‘golf casual’ became ‘work casual’ for men over the last few years and wanted to create a line that gave women that same level of functionality while also creating beautiful pieces that they would be proud to wear.”
Through its new partnership with RepSpark, the brand will leverage key enterprise features such as region-specific inventory management, custom pricing, and comprehensive reporting tools. These features will empower the team at Williams Athletic Club to maintain high standards of quality and customer service while meeting the evolving demands of the modern wholesale landscape.
“We’re proud to support Williams Athletic Club in their mission to bring stylish, high-performance women’s golf apparel to market,” said Meghann Butcher, CEO of RepSpark. “Our platform aligns perfectly with their vision of delivering luxury and function without compromise. By leveraging RepSpark’s wholesale tools, Williams Athletic Club can confidently expand their reach, enhance retailer relationships, and continue to set new standards in women’s golf fashion.”
Key features of RepSpark’s Platform
RepSpark’s user-friendly system is designed to help brands like Williams Athletic Club better serve retailers and confidently place orders. Key features include:
- Custom Assortments: Easily create and manage product selections tailored to retailer needs.
- Efficient Ordering: Supports bulk orders, reordering of best-selling items, and promotional pricing options.
- Real-Time Sales Insights: Customer dashboards and analytics to inform business strategies and inventory decisions.
- 24/7 Access: Retailers and sales reps can view product information, order history, and live inventory anytime, anywhere.
- Global Compatibility: Multi-currency support, language flexibility, and GDPR compliance ensure seamless international operations.
- Microsites: Brands can provide a streamlined product ordering process for events with a modern look and feel for end users. Brands create Microsites to support golf tournaments, pop-up shops, corporate events, influencer campaigns, employee apparel, and so much more.
Designed to help sales teams meet targets and better serve retailers, RepSpark’s user-friendly system provides real-time inventory views, branded selling materials, and digital catalogs, empowering sales reps to focus on building stronger relationships with their retail partners.
These features equip Williams Athletic Club with the tools necessary for sustained growth and success in the competitive golf apparel market, further reinforcing RepSpark’s status as a leader in B2B e-commerce.
To explore Williams Athletic Club’s latest collections, visit their website at www.williamsathleticclub.com and shop them on the RepSpark Community. Retailers interested in stocking Williams Athletic Club products can create their account at repspark.com/retailers.
About Williams Athletic Club:
Williams Athletic Club is dedicated to designing high-style, performance-driven apparel specifically for women who demand more from their activewear. Balancing form and function, each piece is crafted with luxury materials and innovative design, ensuring a seamless transition from the golf course to everyday life. Guided by its core values of style, performance, innovation, sustainability, integrity, and community, Williams Athletic Club stands as a bold statement of confidence in women’s athletic fashion. For more information, visit www.williamsathleticclub.com
About RepSpark Systems
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, create an account at app.repspark.com, and for more information, visit www.repspark.com.
For media inquiries, please contact:
Eric Gandarilla
eric.gandarilla@repspark.com
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