How RepSpark's Featured Community Spot Grew Linksoul's Average Order Value by 47%
Linksoul used the Featured Brand placement to strategically promote their holiday collection to their retailers in RepSpark Community.
Quick Results
Average Order Value Increase
Through strategic use of the RepSpark Community, Linksoul was able to grow their average order value.
B2B Order Revenue Increase
The strategic use of our Community featured spot grew average order value, as well as order revenue.
Approved Retailer Network Increase
Linksoul was able to grow their retailer network by an additional 75 retailers selling their assortment.
The Results Linksoul Saw From Using RepSpark
Linksoul, a leading apparel brand, embarked on a journey with RepSpark with a clear objective: to promote its holiday assortment.
Over the course of two months, the apparel brand used the featured brand placement on RepSpark Community to move inventory.
Linksoul recognized the importance of pressing dates like holidays. They utilized RepSpark's featured brand spot to highlight their holiday products. By taking advantage of the seasonal demands and RepSpark's promotional opportunities, they captured the attention of potential buyers, leading to increased sales.
Improvements Linksoul saw included:
- 111% increase in revenue in B2B orders
- 47% increase in average order value
- 75 additional approved retailers to sell their assortment
The Challenges Linksoul Faced
- Ensuring retailers had good imagery of their products: Linksoul continuously changed its cover photo with lifestyle images of the products and collections they were selling.
- Having a simple way for retailers to view product: Linksoul made it easy for retailers to understand what the brand sold, and specified the minimum requirements to be a qualified reseller of its product.
- Implementing strategies to market product: Linksoul had the inventory, the brand offered bulk discount incentives and sent alerts about new collection drops by emailing custom assortments to buyers.
Linksoul had holiday inventory they needed to sell. Using the Featured Brand placement on RepSpark, they used the tile to promote their collection to retailers (both existing and prospective).
About Linksoul
Linksoul is more of a philosophy than a brand. They descend from a long line of golfers, craftsmen and artists. They believe in creating products and experiences they value, with the people they love, for the good of their families and their community. The Linksoul brand is based in Oceanside, CA is John Ashworth and artist-nephew Geoff Cunningham’s exploration of the spiritual, soulful core of pastimes like golf, surf, yoga, travel, hiking, cooking and more by creating apparel and accessories designed to seamlessly transition between these endeavors.
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